May 7, 2007 at 11:36 pm Leave a comment

Okay over on Romancing The Blog a post brought on a discussion on how African American authors were marketed. Steam didn’t necessarily blow out of my ears but close enough. Race is always a shaky subject to broach but I’m about to bounce and jump on that shaky line.

My view is that it doesn’t help sells as much as the people who claim that it does. It’s a marketing niche. Makes me want to vomit. Chick lit is a niche, Chick lit with vampires is a niche, Women’s fiction is a niche, A story with a Bounty Hunter as a female is a niche, me being African American and happening to be able to write at the same time is not a niche.

The thing that is sticking up my craw is the fact readers and authors are being ignored when they are pointing out, hey, this niche thing may not be marketing very well. And worst some people will fall back on it’s not about the color of the authors skin it’s a niche. Then why is the section called AA if it’s not about skin color? Think about it. Maybe I’m idealistic and stubborn and just don’t understand why this helps marketing an African American romance author. Or race will always be a shaky subject that has no right or wrong answers.

But for this post’s sake I won’t even mention in detail the books I’ve pick up that had non-African American models on the front and the book was about African Americans. What niche of marketing is that?


Entry filed under: rant.


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